Genesis of
Catalyst Program

Program Inception

Committed to an Inclusive and Vibrant
MSME Ecosystem

MSMEs, vital to India’s economy, contribute nearly 30% to the GDP and employ over 110 million
people, second only to agriculture.

Despite their significance, these enterprises often overlook initiatives focused on inclusion and accessibility due to familial ownership and slim profit margins. Larger corporations recognize the benefits of diversity, but MSMEs face operational constraints that hinder their adoption.

Aligned with global calls for disability inclusion, efforts are underway to shift attitudes, reduce stigma, and dispel stereotypes based on identity, race, caste, gender, religion, ethnicity, background, or ability.

The Catalyst Program for MSMEs was conceived to address these challenges. Venture Center,
renowned for fostering innovation, is the implementation partner, while PeopleWiz Consulting LLP brings HR expertise focused on the MSME sector.

Together, these partners form a united team, driven by a common goal: to catalyze a paradigm shift in the MSME landscape, where diversity is not just embraced but celebrated. Their collaboration signifies a commitment to creating a more inclusive and vibrant ecosystem, where every voice is heard, and every talent is valued.

Vision

Empowering India’s MSMEs to thrive through inclusive practices, fostering sustainable growth and innovation.


Diversity is the art of thinking independently, together

– Malcolm Forbes

Team

United in vision, strength and purpose

Dr Manisha Premnath

Program Advisor

Technology Transfer, Innovation

success

Unified
Steps Toward

Success

Dr. V Premnath

Program Advisor

Technology, Innovation, Scaling up

Neha Jacob

Program Implementation lead

Startup ecosystem development, Scaling up

Protima Sharma

Program Design Lead

Organizational Design, HR for MSME, HR mentoring

Ruchira Gokhale

DEIA Expert

DEIA Strategies, Sensitization workshops, POSH, Unconscious Bias

forward-path

Together
on the

Forward Path

Shyne D Kochuveed

MSME Process Transformation Specialist

MSME, Process Transformation, Business Transformation

Rohit Joshi

Program M&E Lead

MSME, Operations, Organizational development

work-culture

One Frame,
One Team, One

Work Culture

Priyanka Angappan

Program Spokesperson

MSME, Marketing, Operations

Claudette Samson

MSME HR specialist

MSME, HR Management

Diversity-team

Diversity

Equity-team

Equity

Inclusion-team

Inclusion

Accessibility

Accessibility

Partners

Meet Our Partners: Empowering Success, Together

About
Entrepreneurship Development
Center (EDC)

Implementation Partner

Program Manager

The Venture Center (incorporated as the Entrepreneurship Development Center) is one of the top technology business incubators in India. Created in 2007 under schemes of the Council of Scientific & Industrial Research (CSIR), Government of India.
Venture Center has supported >750+ startups and entrepreneurs that also includes 180+ resident start-ups (the ones located physically within Venture Center campus) with 85% of the start-ups still active & thriving. Startup enterprises supported in FY 2021-22 have provided 1000+ direct jobs/year; Most of these are STEM jobs and attracted more than ~ INR 96 Cr (equivalent to $ 12M) in risk capital investments and funding, reported a revenue generation of ~ INR 370 Cr (equivalent to $ 45M) . The start-ups supported as current incubatee are holding >130 unique patent families and have developed world-class services and products several of which are first in India and first in the world.

About
PeopleWiz Consulting LLP

Knowledge Partner

Program Knowledge Partner

Established in 2011, Peoplewiz Consulting is a premier firm with offices in Pune, Bangalore, and Singapore. The firm has emerged as a key contributor to the MSME ecosystem, offering expertise as HR mentors, organization design specialists, and cultivators of inclusive culture.
Peoplwiz Consulting recognizes the critical role that people play in the success of startups and focuses on building strong human resource frameworks that foster growth, innovation, and sustainability. Through its comprehensive services, national and international presence, and commitment to progressive people policies, Peoplewiz Consulting has established itself as a trusted partner for MSME . The firm continues to play a vital role in empowering organizations, driving their success, and contributing to the growth and development of the MSME sector.